Scotscoop Logo (2023)

2023 · Brand identity

  • Brand Identity
  • Publishing

Identity work for Scot Scoop News — from early mascot explorations through a final editorial mark used across the publication's digital and print presence.

The direction shifted toward something more editorial — credible, restrained, and built to represent serious student journalism.

Final mark

Double-S monogram

Double-S monogram

Final double-S monogram, inspired by the New York Times letterform tradition. Hand-drawn first, then refined in Adobe Illustrator for the site and social channels.

Early explorations

Early explorations built on Scot Scoop's existing identity — light, pun-driven directions around ice cream, broadcast, and the double meaning of "scoop."

Scotscoop Logo (2023)
Logo explorations

Logo explorations

Mascot-style S marks and companion logos for ScotCenter, the publication's broadcast channel.

Editorial direction

Scotscoop Logo (2023)
Vector lockup

Vector lockup

Vector lockup deployed across Scot Scoop's site, social profiles, and print collateral.