aeon

A wearable device that gives students and professionals more time in their day—with one twist: it lets you turn back time.

45-minute Design Sprint
Adobe Creative Café
Firefly Boards
<6 Hour Iteration

From idea to product in under 6 hours.

Adobe Creative Café
Firefly Boards
Problem & Concept
Interaction Design
Marketing Strategy
Billboards
Fake Ad Video

Adobe Firefly Boards workflow — The sprint board — shot lists, mood frames, logo passes, product renders, and campaign comps in one session.

The Problem

For students and professionals alike, there never seems to be enough time.

Between deadlines, meetings, classes, and constant distractions, productivity tools can help organize our schedules—but they can't create more hours in the day.

What if they could?

The Concept

aeon is a wearable bracelet that gives users more time by allowing them to turn back time.

A rotating inner band acts as the primary interaction. Turning the band rewinds time by a selected number of hours, allowing users to revisit moments, rethink decisions, and continue their day from a different point in time.

Creative brief

Target Audience

Students and professionals — busy people who never have enough hours in the day.

Brand Direction

Editorial, premium, minimal, warm, timeless.

Inspiration

Jewelry first, technology second. Inspired by Oura Ring and Apple Watch.

Design Principles

01 — Effortless Interaction: Simple, intuitive controls designed for everyday use.
02 — Intentional Movement: Physical gestures make manipulating time feel deliberate and meaningful.
03 — Calm Technology: Minimal feedback reduces cognitive load and creates a distraction-free experience.
04 — Jewelry, Not Technology: A premium, minimalist design that feels stylish enough to replace a smartwatch.
05 — Familiar Yet Futuristic: Combines recognizable interactions with a new way to experience time.

Interaction design

Core Features

Twist to Lock In

Users rotate aeon's inner band to select how many hours they want to rewind. Once the desired time is reached, pressing the band inward locks in the selection and confirms the rewind. This two-step interaction makes changing time resistant to accidental activation.

Haptic Feedback

Vibrations and light signals communicate without a screen.

Screen-Free Design

A physical, intuitive experience that feels like jewelry.

Everyday Wearability

Minimal metal craftsmanship designed for daily use.

Logo

A lowercase serif creates a timeless, elegant identity, while the embossed metal finish reinforces the bracelet's physical materiality.

Sketchbook → text in Adobe Express → 3D emboss in Adobe Firefly.

Marketing Strategy

Rather than positioning aeon as a science-fiction device, the campaign sells a lifestyle.

The creative direction reimagines hustle culture through a more optimistic lens: having enough time to pursue ambitious careers without sacrificing personal goals. Editorial-inspired photography, premium product imagery, and minimalist layouts position aeon alongside modern lifestyle technology rather than traditional consumer electronics.

Campaign explorations

Creative direction tests from the same Firefly session — mood, scale, and guerrilla ideas that pressure-tested the world before billboards.

The loop at scale — Target demographic: young, stylish working people.

Editorial collage — Tie to traditional and grounds the futuristic design; feels more human.

An extra aeon, please — Guerrilla marketing for working people — product in the wild, not on a billboard.

Billboards

Inspired by luxury fashion, the direction positions aeon as an object of desire. Minimal typography, product-focused visuals, clean editorial style to emphasize sophistication.

Chain & charm — Subliminal messaging — craftsmanship.

On wrist, in the city — Target audience: businesspeople — demonstrates style & everyday wear.

Continuous billboards concept

Short, sweet, memorable.

Fake ad video

Rapid edits, everyday sounds, and circular motifs capture the pace of modern life. At its peak, everything pauses. The coffee spill reverses into the aeon bracelet.

Alarm clock

Visual: Top-down shot of a circular alarm clock. The second hand ticks rapidly. A hand slams it off. Cut to black.
Audio: Alarm blaring. Amplified clock ticking. SMASH. Immediate silence.
Purpose: Establish urgency.

Loading wheel

Visual: Cursor repeatedly clicks a spinning loading wheel. Minimal composition centered on screen. Cut to black.
Audio: Mouse clicks. Loading tone. Quiet keyboard taps.
Purpose: Visualize lost time.

Bagel

Visual: Overhead shot. A hand grabs a bagel, takes one hurried bite, then drops it back onto the plate unfinished. Cut to black.
Audio: Bite. Ceramic plate clink. Footsteps begin underneath.
Purpose: Humanize the problem.

Walking

Visual: Tracking shot from behind as someone fast-walks through a city, weaving between pedestrians.
Audio: Footsteps. Traffic ambience. Phone vibration. Clock ticking subtly returns.
Purpose: Increase pace.

Elevator

Visual: Finger repeatedly presses the circular elevator button. Doors begin closing just before they're reached.
Audio: Elevator ding. Button clicks. Mechanical door closing.
Purpose: Escalate tension.

Keyboard

Visual: Fingers type frantically. Cursor jumps between fields. Notifications begin stacking on screen.
Audio: Keyboard clicks. Clock ticking loud and fast — stays up front, doesn't fade.
Purpose: The circle motif breaks — everything feels more chaotic.

Backspace

Visual: Backspace hammered repeatedly — delete, retype, delete again. Cuts between keys and screen get shorter.
Audio: Typing stutters into backspace taps. Ticking stays loud and fast, tempo climbing.
Purpose: Running out of time — undo can't keep up.

Mouse

Visual: Mouse clicks in rapid succession. Cursor jumps between windows. Cuts accelerate into a stutter.
Audio: Clicks layer over keyboard and backspace. Notification pings stack in. Ticking remains loud and fast — peak chaos before the cut.
Purpose: Peak anxiety.

Eye

Visual: Extreme close-up. The eye blinks rapidly — stress, exhaustion, no time to pause.
Audio: Ticking cuts through. Blink sounds sharp and close. Tempo still fast.
Purpose: Last beat before the product — running on empty.

Coffee cup

Execution

Coffee spill

Visual: Slow-motion close-up as coffee spills across the desk. Droplets suspend in midair.
Audio: Every sound abruptly cuts away. One coffee drop lands. Silence.
Purpose: Freeze the climax.

Tagline

Visual: Coffee surface fills the frame. White lowercase serif: it's time to make time.
Audio: Complete silence. Hold for one beat.
Purpose: Create contrast.

Rewind

Visual: The cup stands back up — spill reverses, coffee pulls back into the cup.
Audio: Deep reverse whoosh. Soft metallic click.
Purpose: Introduce control.